XMC Sports and Entertainment combines the diversified strengths of industry veterans Peri Luel and Steven Lewis with a team of sports and entertainment professionals.  We are an independent, global experiential marketing™ and sponsorship sales agency specializing in sports, entertainment, sponsorship evaluation and activation, content creation, production, distribution, licensing and merchandising.

XMC has developed meaningful and lasting relationships with professional sports managing bodies, Hollywood's biggest studios, production companies, marketers and their agencies.  As the nexus between content and commerce, XMC creates mutually beneficial relationships among brand partners and rights holders.