XMC represents Déjà Vu Entertainment’s 2009 Ice Cream Summer Fest. This is the third year of the concert at the Molson Amphitheatre and the first where corporate partners and sponsors will be integrated. The proposed line-up of acts include: Fergie and the Black-Eyed Peas, R.Kelly, Busta Rhymes, Keisha Cole and Jaheim.

Going into it’s 8th year, SHAKEDOWN is the largest Snowboarding Event in Canada and takes place at the world class Mont Saint-Sauveur Resort, just north of Montreal. By creating unique integration and activation programming, your brands will benefit from its positioning in the young adult community. www.shakedown.ca

Corporate hospitality representation and sponsorship sales for the 2007 Grey Cup Festival in Toronto.
www.brandedxmc.com/greycup2007

XMC provides ongoing consulting regarding sponsorship and operations for sports and entertainment ventures.
www.hamiltonbulldogs.com

Was contracted in 1996 by the COC to generate revenue for Canada’s Olympic Teams for the 1998-2000 Quadrennial (Nagano/Australia). Peri Luel was responsible for initiating several landmark corporate relationships including Roots entry into Olympic marketing.
www.olympic.ca

Generated and managed revenue for the historic eight-hour music event.
http://www.cbc.ca/news/background/sarsbenefit/

Managed the McDonalds NASCAR program from concept through to execution.

The RCGA’s women's division retained XMC to develop strategic marketing programs for the last three years. Past representation of the RCGA included the Bell Canadian Open, AT&T Canadian Senior Open and the establishment of the Canadian Skins Game.
www.rcga.org

XMC worked with the Score to develop its future multi-platform media and sponsorship strategy.
www.thescore.ca

GWN and XMC provide full service marketing, sponsorship sales and management for over 50 annual North American dragon boat festivals and special events.
www.gwndragonboat.com

Led the team that created, developed and generated over $14,000,000 required to produce the original, highly successful and critically acclaimed reality drama series about hockey hopefuls.
www.makingthecut.com

Exclusive sponsorship sales representative for national 4-show series owned by CNSS.
www.motorcycleshows.ca

Exclusive sponsorship sales representative for nationwide 6-show series.
www.sportshows.ca

XMC is the exclusive global licensing and merchandising agent for the International Federation of Strength Athletes (IFSA) in addition to representing IFSA on sponsorship sales.
www.ifsastrongman.com | www.strongmanstore.com

Created and implemented all broadcast and event-related sponsorship sales and marketing for Canada's largest independent producer of prime time television sports and live event management.

Was responsible for revenue generation and production for the Canadian events and worldwide broadcast from 2000 to 2005.

XMC is instrumental in developing research and new business opportunities for both the men's and women's Rogers Cup properties.
www.tenniscanada.com

XMC is responsible for sponsorship sales and has been granted exclusive broadcast rights.
www.torontomarathon.com

Official Agency of Record responsible for sponsorship sales in the Toronto region.
www.sportshows.ca/SkiShow/

Worked in partnership with the League and Canadian teams, and was responsible for national television production, exploitation and sponsorship.
www.nll.com

An original branded entertainment concept developed for the Canadian marketplace
www.coorslighttraumatour.com

Conceptualized and developed the original series for the Canadian market with five tour stops and national television. In partnership with MTV USA, a similar program was developed for the US market.

XMC has worked with Mondomedia in connection with the wildly popular Happy Tree Friends animated series and associated properties.
www.mondomedia.com | www.happytreefriends.com