As Managing Partner of XMC’s Brokerage Division, Jim will be responsible for leading a team of senior sales executives in developing sponsorship sales strategies and executing cutting edge, integrated sponsorship programs for the benefit of XMC’s corporate and property owner clients. Welcome to the team Jim!

Andrew attributes much of his success to the fashion strategy he developed with his strong stable of agencies, including XMC. Highlighting the company’s leap into the fashion world was LG Fashion Fusion. The critically acclaimed fashion and music event was developed and produced by XMC. Andrew has recently been promoted to a Global Sponsorship role, where he will continue to build on the strong platforms of fashion and sport. Click here to read more.

Sponsors, attendees and the FDCC were thrilled with the finished product which included an exciting performance by Maroon 5. XMC also produced a television show on CTV which aired to national audiences on November 9th 2008.

XMC is proud to have been selected to provide sales services for Capital Sports Properties Inc. in connection with the sale of the hospitality, rinkboard advertising and sponsorship relating to the 2009 IIHF World Junior Championships in Ottawa.

After a successful partnership in 2008 with the Pengrowth Music Series, XMC and it’s CEO Peri Luel have been retained to oversee all commercial initiatives at the RCGA. In addition to his role as CEO at XMC, Peri will provide leadership as a senior team member of the RCGA Executive to redefine the RCGA's commercial structure and strategy.

“Peri brings with him a wealth of expertise in the sports and entertainment industry and will be a valuable addition to our senior management team in driving our strategic commercial and business development efforts moving forward.” Said Scott Simmons, Executive Director at the RCGA.

Luel has been responsible for many golf related initiatives over the past two decades including managing all of the RCGA’s sales activities from 1991-1996.  He was also responsible for the creation of the Canadian Skin’s Game while formerly employed by IMG Canada. 
 
XMC and Luel assume their role effective November 10, 2008.

XMC Sports and Entertainment is excited to produce the closing gala for Fashion Week. LG Fashion Fusion will be held on October 25th at Nathan Phillips Square and will showcase the perfect mix of fashion, music and technology. Maroon 5 headlines the talent lineup for this high profile event.

After months of detailed negotiations, XMC is pleased to report that three high profile corporations have signed on as multi-year sponsors of Downsview Park. Labatt Breweries of Canada has secured the beer rights to the Park and its events while Coca-Cola has locked up the soft drink, energy and water categories. Finally, Turtle Island is now the official waste management and recycling partner of Downsview Park.

Despite the rain, XMC managed to produce three concerts right on the course without a hitch following play at the RBC Canadian Open. After the last put dropped each day, over 5,000 people let loose to the tunes of Blue Rodeo, 54-40 and Tom Cochrane. Both RBC and Pengrowth, along with the RCGA, were thrilled with the energy that was injected into such a wonderful golf tournament and it appears that the true festivalization of the RBC Canadian Open has begun.

XMC is now working with the RCGA and RBC to create, develop and implement new and exciting events in and around the RBC Canadian Open. Part of the FedEx Cup, stars of the PGA Tour will compete for $5 million (US) at the RBC Canadian Open, July 21-27 at Glen Abbey Golf Club in Oakville, Ontario. Established in 1904, the tournament is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Bell, and BMW Group Canada. “The RBC Canadian Open has a strong history”, said Peri Luel, CEO of XMC Sports and Entertainment, “and we look forward to playing a role with the RCGA and its corporate partners to raise the profile of the event to even greater levels.”

XMC is honoured to be chosen to work with UNICEF in connection with the second annual Unite Against Aids Benefit Concert to be held in Toronto in November 2008. Hosted by Ben Mulroney and broadcast live on television, the event will showcase top talent from across North America including Sarah McLachlan. XMC’s role is to fuse together corporate partners into the event. “From a strategic philanthropy standpoint, the Unite Against Aids Concert provides an unparalleled turnkey cause marketing opportunity for community oriented companies looking to partner with UNICEF, one of the world’s most respected charitable organizations”, said Steven Lewis, XMC’s President.

LG has engaged the team at XMC to support their efforts to further build their business in Canada and is focused on delivering new initiatives using experiential marketing a key element to achieving their future business plans. Andrew Barrett, VP Marketing, LG Electronics Canada, is a global marketing leader and technology innovator and is responsible for all marketing and communications for consumer electronics, home appliances and mobile communications.

Parc Downsview Park (“PDP”) comprises two hundred and thirty-one hectares of land in the northwest portion of the City of Toronto. More than one hundred and twenty hectares of the land is dedicated to parkland and will facilitate varied recreational uses, and educational and cultural opportunities including the 42,000 square foot Hoop Dome, a 7,500 square foot Skate Park and numerous concerts. XMC’s Branded Communities Division has been retained to act as the exclusive agency providing strategic corporate partner and sponsorship advice to the organization. “We have valued buildings, arenas and events, and have examined closely the latest trends in the “Branded Cities” concept in the U.S. including Xanadu and Westgate City, and are thrilled to bring our expertise to Downsview Park and its impressive 572 acres,” said Steven Lewis, President of XMC. See the press release for more information.